Building a multimedia platform that includes video is a great way to expand your audience, as you can attract people who love visuals. Videos are also a great way to significantly boost your seo rankings on search engines. When you realize that YouTube is the really the second most powerful and most influential search engine behind Google Search, then you know you need to add video to your marketing strategy. Earlier, we shared ideas on how you can add video to a blog. An often overlooked piece of the puzzle is the number of platforms you can use to publish video.